 | |
 KFC, University Road, Sargodha | |
| Type | Subsidiary |
|---|---|
| Industry | Restaurant |
| Genre | Fast food |
| Founded | 1997 (first outlet) |
| Headquarters | Pakistan |
Number of locations |  120+ (as of 2023)[1] |
Area served | Pakistan |
Number of employees | 10,000 |
| Parent | KFC |
| Website | www |
KFC Pakistan (Urdu: کینٹکی فرائیڈ چکن پاکستان or کے ایف سی) is the Pakistani franchise of KFC which operates 120+ locations across Pakistan with 10,000 employees.[2][3][4] Its first restaurant was established in Karachi in 1997.[5]
History
KFC Pakistan had its first franchises in the late '60s to early '70s.[6]
In June 1997, KFC was introduced to Pakistan through the Belgian Artal group, seeing initial success in Karachi.[5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain.[5] This resulted in ownership transferring to the Cupola Group in 2001.[5]
By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes.[5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms.[5]
KFC now contributes PKR 10 million in taxes to the Government of Pakistan.[7]
Food Items
KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks.[2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan.[8] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings.[9]
Incidents
The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people.[10] This prompted the franchise to rebrand itself as a Pakistani-run business.
As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.
Gallery
Inside KFC, Thokar Niaz Baig, Lahore
KFC, D Ground, Faisalabad, c. 2009
KFC at Super Market in Islamabad, c. 2008
KFC Jhelum Cantt, c. 2008
References
- ↑ "Locate Us". KFC Pakistan. 2020. Retrieved 24 March 2020.
- 1 2 "About us". KFC Pakistan.
- ↑ "KFC's Changing Business Model". Aurora by Dawn. 26 August 2022. Retrieved 3 June 2022.
- ↑ "Seven years of growth: KFC Pakistan's 'finger lickin' good' success story". Arabian Business. 15 December 2021. Retrieved 3 June 2022.
- 1 2 3 4 5 6 Riaz, Nisma (August 6, 2023). "Frying the competition: How KFC made a comeback in Pakistan". Profit by Pakistan Today.
- ↑ Sanders, Harland (1974). The Incredible Colonel. Illinois: Creation House.
- ↑ "KFC - ID:5c1369d525ba0".
- ↑ KFC Zingeratha - Do Ka Fusion, retrieved November 22, 2019
- ↑ "You searched for Buffalo | KFC | KFC Deals | KFC Menu". KFC. Retrieved 2021-04-05.
- ↑ "Six bodies found in restaurant torched by mob". Dawn (newspaper). 1 June 2005.