Mercure
TypeSubsidiary
IndustryHospitality
Founded1973
Headquarters
Issy les Moulineaux
,
France
Number of locations
899 (2021)[1]
Area served
Worldwide - 61 countries (2021)
ParentAccor
Websitemercure.accor.com

Mercure is a French midscale hotel brand[2] owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a centerpiece in the company's midscale hotel business, alongside Novotel. As of 2021, the Mercure brand appears on 949 hotels in 63 countries.[1]

Outside Europe, Accor also has the Grand Mercure, an upscale brand of Mercure targeted at business travelers. It currently exists in 12 countries.

History

1973–2007: Growth

The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by the group Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand in the group's strategy.[3]

In 1983, Mercure launched the Carte des grands vins where 80% of the wines were selected by Mercure's oenologists, and 20% were selected by the hoteliers.[4]

In 1989, Mercure opened its 100th hotel.[5] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Many hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were turned into Mercure hotels.[6] By 2001, 655 Mercure hotels were in operation worldwide.[3]

Since 2007: Global refurbishment

In 2007, following the launch of Accor's new brands MGallery, Pullman and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[7] Foreign wines were also introduced for the first time in the Carte des grands vins.[8]

In 2010, Mercure launched a global refurbishment program (Dédicaces).[9] The rooms were modernized, and the cost of renovation was minimized thanks to new industrial methods (modules).[10] A design catalogue enabled hoteliers to choose from a variety of style options. The Grands vins Mercure became Cave & Saveurs.[11] Breakfast became gluten-free with local products only.[12]

In 2011, Accor signed a deal with Jupiter Hotels in the UK to turn 24 hotels into Mercure hotels.[13] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[14] In 2015, Mercure launched in Colombia[15] and opened 3 Grand Mercure in Brazil.[16]

Development

Development since 2011[1]
YearHotelsRooms
2023949126,074
2022904119,591
2021899119,007
2020875114,926
2019842110,228
2018810104,969
2017779100,160
201674795,894
201574193,897
201471189,203
201375895,571
201280499,853
201177394,813

See also

References

  1. 1 2 3 "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. ↑ "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
  3. 1 2 3 Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. ↑ "Sélection des grands vins Mercure". Lechef.com (in French). 31 December 2002. Retrieved 22 December 2019.
  5. ↑ "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
  6. ↑ "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
  7. ↑ "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
  8. ↑ "Les Grands Vins Mercure ont opté pour l'accessibilité". Lhotellerie-restauration.fr (in French). 13 September 2007. Retrieved 22 December 2019.
  9. ↑ "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
  10. ↑ "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
  11. ↑ "Les nouveaux habits de Mercure, la marque moyenne gamme non standardisée d'Accor". Lhotellerie-restauration.fr (in French). 27 June 2013. Retrieved 22 December 2019.
  12. ↑ "Succès pour le nouveau concept Mercure". Lhotellerie-restauration.fr (in French). 4 July 2014. Retrieved 22 December 2019.
  13. ↑ "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
  14. ↑ "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
  15. ↑ "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
  16. ↑ "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.
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