Tweak India
Industry
  • Entertainment
  • Lifestyle
Founded2019
FounderTwinkle Khanna
Area served
Worldwide
Key people
Products
  • Digital media
Websitetweakindia.com

Tweak India is an Indian digital media company focused on women.[1] It was founded by author and entrepreneur Twinkle Khanna, who is also the CEO and brand ambassador.[2][3][4][5]

History

Tweak India was launched on 30 September 2019[6][7] with the goal of giving modern Indian women a credible, one-stop platform which talks to them about every aspect of their lives.[8] Tweak is known for its irreverent, tongue-in-cheek approach to wellness, career and lifestyle content, with a strong emphasis on books.[9] Tweak India's founding Editor is Rochelle Pinto.[10][11]

In 2020, Tweak India launched a book imprint, Tweak Books, in association with Juggernaut. It has since published two children's books, When I Grow Up, I Want To Be Volume 1 and 2, and a cookbook called What's In Your Dabba, which features easy-to-make recipes from celebrities and popular names.[12][13][14][15][16]

In 2021, Tweak India launched their YouTube show, The Icons with Twinkle Khanna,[17] featuring India's most respected celebrities from writer and philanthropist Sudha Murthy[18] and Nobel Peace Prize winner Malala Yousufzai[19] to veteran actors Waheeda Rehman,[20][21] Kajol[22][23] and Vidya Balan. In its second season, The Icons has expanded its scope to include names from a wide variety of fields, including Alphabet CEO Sundar Pichai, serial entrepreneur Masaba Gupta,[24][25] journalist Faye D'Souza and more.[26][27]

In December 2022, the Good Glamm Group, co-founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, acquired a 51 percent stake in Tweak India.[28] The company now functions under the banner of the Good Media Co, which also owns ScoopWhoop, PopXO, Miss Malini and Baby Chakra.[29][30][31]

In June 2023, Tweak India announced the launch of the Tweak Book Club, in association with Crossword Bookstores, India's largest book retailer.[32]

References

  1. ↑ "Back Twinkle Khanna launches Tweak, a bilingual digital media platform for women". livemint.com. 30 September 2019.
  2. ↑ "It's always a good time to have a sense of humour: Twinkle Khanna on Tweak India". forbesindia.com. 28 September 2019.
  3. ↑ "Twinkle Khanna's upcoming online venture will be the Refinery29 of India". thehindu.com. 27 September 2019.
  4. ↑ "Twinkle Khanna gets real about being a working mother and running a digital media empire". elle.in.
  5. ↑ "Twinkle Khanna's Online Platform Tweak India Completes A Year Of Success". Business World. 3 October 2020.
  6. ↑ "Good Glamm Group acquires Twinkle Khanna's Tweak India". Business Today.
  7. ↑ "Twinkle Khanna's upcoming online venture will be the Refinery29 of India". thehindu.com. 27 September 2019.
  8. ↑ "TWINKLE KHANNA LAUNCHES TWEAK INDIA, A BILINGUAL DIGITAL MEDIA PLATFORM FOR WOMEN". vogue.in. 1 October 2019.
  9. ↑ "Twinkle Khanna launches Tweak, a bilingual digital media platform for women". livemint.com. 30 September 2019.
  10. ↑ "In quest of more". businessgoa.in. 30 October 2021.
  11. ↑ "United Colors Of Benetton celebrates Women's Day with the launch of #UnitedByStories". businessworld.in. 6 March 2020.
  12. ↑ "What's in Your Dabba? Twinkle Khanna, Katrina Kaif Share Recipes". thequint.com. 1 October 2020.
  13. ↑ "Tweak Books narrates stories of 20 real-life Indian 'superheroes' in its 'When I Grow Up, I Want To Be' series for children". The Hindu. 6 October 2021.
  14. ↑ "Femina Power List: Twinkle Khanna On Writing And Her New Platform, Tweak". femina.in. 25 November 2020.
  15. ↑ "'When I Grow Up I Want To Be'". telegraphindia.com. 14 October 2021.
  16. ↑ "Twinkle Khanna's online platform Tweak India completes a year of success". Business Standard. 3 October 2020.
  17. ↑ "Akshay Kumar shares childhood tidbit about parents asking him to dance in front of guests, leaves wife Twinkle Khanna in splits". The Times of India. 11 May 2023.
  18. ↑ "Sudha Murthy Chats With Twinkle Khanna: Being A Good Human Being With Empathy Essential, Whether Or Not One Is An Achiever". womensweb.in. 11 October 2021.
  19. ↑ "Becoming well-known at a young age was challenging: Malala Yousafzai". Indian Express. 30 September 2020.
  20. ↑ "When Waheeda Rehman wanted to do scuba diving at 81 and Twinkle Khanna was excited to join her". Times Now. 11 March 2023.
  21. ↑ "THROWBACK: When Waheeda Rehman revealed Twinkle Khanna the one thing she had not done from her bucket list". pinkvilla.com. 12 March 2023.
  22. ↑ [2 December 2021 "The One Thing Kajol And Twinkle Khanna Have In Common - Any Guesses?"]. NDTV. {{cite news}}: Check |url= value (help)
  23. ↑ "'I am one of those who do not have a social or nightlife': Kajol on ageing, fashion and feminism". Indian Express. 2 December 2021.
  24. ↑ "Masaba Gupta says Neena Gupta refused to let her live-in with ex-husband before marriage, called herself a bad mom later". Hindustan Times. 1 September 2023.
  25. ↑ "Masaba Gupta Reacts To Inheriting 'Hundreds Of Crores' From Her Father Vivan Richards". ABP Live. 3 September 2023.
  26. ↑ "Malala's story made me teary-eyed: Twinkle Khanna". indiatvnews.com. 12 October 2020.
  27. ↑ "Twinkle Khanna's Online Platform Tweak India Completes a Year of Success". The Times of India. 3 October 2020.
  28. ↑ "Good Glamm acquires 51% stake in Tweak India". Economic Times. 6 December 2022.
  29. ↑ "Good Glamm Group acquires Twinkle Khanna's Tweak India". Business Today.
  30. ↑ "Good Glamm Group acquires 51 per cent stake in Twinkle Khanna's Tweak India". The Hindu. 5 December 2022.
  31. ↑ "The Good Glamm group acquires 51% stake in digital media company Tweak India". CNBC TV18. 6 December 2022.
  32. ↑ "Tweak X Crossword Book Club". crossword.in.
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